Eye and Beauty

Eyes Are The Story

Love is in the stare
Eyes Are the Story is a brand of beauty products that respect the health and well-being of your eyes. Their products contain clinically-tested formulas that seamlessly blend eye health and eye beauty together for an unbeatable cosmetics solution. We proudly carry Eyes Are the Story products to give our patients the best options possible for maintaining eyes that don’t just thrive in appearance—they thrive in wellness, too.
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20/20 Beauty
20/20 Beauty was designed to enhance the natural look of your eyes while keeping them healthy. Approved by ophthalmologists and vegan-clean through and through, this brand’s products are never made with ingredients that are known to be harmful to the eyes. Don’t compromise on your eye health; see our selection of 20/20 Beauty products for yourself!

The Nasties

List of toxic offenders

• Argirilene (aggravates/causes dry eye symptoms)

• Benzalkonium chloride (a preservative that is toxic to cells of the human ocular surface)

• Carbon black (a poorly soluble particle that is toxic and thought to cause cancer)

• Chlorphenesin (toxic to meibomian glands and cornea/conjunctival cells)

• Formaldehyde (a preservative meant to prevent microbial growth, but is toxic to human cells)

• Isopropyl cloprostenate (prostaglandin analog)

• Parabens (interferes with mechanisms that promote corneal cell survival)

• Phenoxyethanol (toxic to meibomian glands and cornea/conjunctival cells)

• Retinols (increases cell death and alters gene expression)

• Terpinen-4-ol (meibomian gland toxicity)

Stats About Toxins

Conventional eye makeup and skincare products contain a litany of preservatives, compounds, and ingredients that can be especially harmful. Although the use of these offending substances helps the cosmetics last longer and look nicer when applied, research suggests that these artificial nasties are more bad than good for both eye and skin health.

Preservatives like benzalkonium chloride and formaldehyde are commonly used in eye cosmetics to keep bacteria from growing in them, making them last longer both on the shelf and on your face. However, these two ingredients have been demonstrated to be highly toxic to skin cells—particularly in the areas in and around your eyes.

Carbon black, another eye makeup ingredient that gives the products their stark black color, is a poorly soluble particle that gets into your skin and is thought to be a carcinogen.

​​​​​​​Other ingredients like chlorphenesin, parabens, Argireline, phenoxyethanol, and retinol have a directly negative reaction with the meibomian glands that produce the oils for your tears. This interference disrupts corneal cell survival and makes your tears less effective, leading to symptoms of dry eye.

Epionce

Clinical-grade skin care lines such as Epionce provide healthy, nature-based formulas that clean and revitalize your skin. They don’t rely on shady preservatives to bring back your natural glow, unlike most products you’ll find over the counter. Our practice offers a large catalog of Epionce products so you can get back to living with the clean, healthy look you love—without sacrificing your health in the process.